Here in Italy the wave will arrive in a few Phone Number List years and will overturn the very concept of communication in the window " , explains Sala, who adds: " Seminati is a pioneer in this sense, there are still few Italian stores that are moving in this direction and that I know of no perfumery » . Smart signage and marketing Phone Number List automation also for the traditional shop Being pioneers has its advantages, but of course there is Phone Number List also the downside: the strength of Samsung screens lies in their performance.
In their ability to return a sharp and very Phone Number List high definition image even outside the window, from a distance. The problem is that sometimes the contents just don't measure up to the situation. " It has already Phone Number List happened that we have to send back videos that did not have the right format or an adequate resolution , " confirms Seminati. The beauty and perfumery brands are warned, also because, the owner Phone Number List proudly says, " every week companies literally queue up to appear in our shop windows.
The installation of the Smart Signage Phone Number List solution is, as mentioned, only one of the first steps that Seminati perfumery is taking within an evolutionary digital marketing process. The shop has been working for some time on marketing Phone Number List automation with direct communication initiatives ( 60,000 personalized promotional SMS are purchased and sent each year) based on the data collected through the Carta Phone Number List Beauty loyalty card. The prospect now is to adopt advanced payment systems and install interactive mirrors in the shop: « We are still aiming at the solutions provided by Samsung.